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Energy Efficient Solutions

After decades in business, USIlluminations knew that they needed to rebrand to appear modern and credible, in reflection of their new, innovative product lines and services.

The Original USIlluminations Logo:

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The New USIlluminations Logo:

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USIlluminations' color palette was build with bold, modern, energizing colors to represent innovation, sustainability, and energy efficiency.

Color Palette

USIlluminations' logo mark was designed to convey movement and constant motion to represent energy.

Logo Mark

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A Brand Overview sheet is provided at the completion of the design process to be referenced when creating branded content, or to be shared with any other designer, marketer or publication that works with USIlluminations' brand in the future.

Brand Overview

Rebranding  |  Brand Rollout