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Authentic Barbecue Inspired by the Great Carolinas

Old Carolina is a brand inspired by genuine southern flavors brought back to the Northeast, Ohio area after owner Brian Bailey’s travels through the Carolinas. We created graphics for their catering van to showcase this story and inform consumers of the exact locations that the Old Carolinas’ bold flavors originate from.

Design  |  Conceptual Development  |  Branding  |  Illustration